45% marketers have transparent relationship with programmatic partners - Marketing Interactive

45% marketers have transparent relationship with programmatic partners - Marketing Interactive | marketing - Google News | February 07, 2018 at 11:26PM

Marketing Interactive

45% marketers have transparent relationship with programmatic partners Marketing Interactive Major multinationals have continued to increase ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency. A new study from the World Federation of Advertisers titled The Future of Programmatic has found ... and more »

February 07, 2018 at 11:26PM | marketing - Google News
45% marketers have transparent relationship with programmatic partners - Marketing Interactive
marketing - Google News