NBA Players Union Unveils New Marketing Rights Group Think450 - Fast Company

NBA Players Union Unveils New Marketing Rights Group Think450 - Fast Company | marketing - Google News | February 16, 2018 at 10:03AM

Fast Company

NBA Players Union Unveils New Marketing Rights Group Think450 Fast Company Last summer, to handle the new marketing and licensing responsibility, the union created the National Basketball Players Inc. (NBPI), modeled closely after the NFL Player's Inc., and began staffing up, hiring former Def Jam Records and Nike exec Que ...

February 16, 2018 at 10:03AM | marketing - Google News
NBA Players Union Unveils New Marketing Rights Group Think450 - Fast Company
marketing - Google News