Marketers Need To Measure Twice And Cut Once - Forbes

Marketers Need To Measure Twice And Cut Once - Forbes | marketing - Google News | April 25, 2018 at 09:19PM

Marketers Need To Measure Twice And Cut Once Forbes Why Marketing Accountability, not Cost Control, is the Best Path to Increasing Shareholder Value. A recent analysis by Forbes found that marketers that invested in higher levels of marketing accountability are achieving 5% better returns on marketing ...

April 25, 2018 at 09:19PM | marketing - Google News
Marketers Need To Measure Twice And Cut Once - Forbes
marketing - Google News