Is third-party data targeting more effective than contextual targeting? - Marketing Land

Is third-party data targeting more effective than contextual targeting? - Marketing Land | marketing - Google News | June 29, 2018 at 12:50PM

Marketing Land

Is third-party data targeting more effective than contextual targeting? Marketing Land This contrasts with the data-based approach of current digital marketing, where advertisers commonly show ads to site or app visitors whose cookie-based profiles indicate, say, they are women ages 18-34 on the West Coast. For many ads, the content in ...

June 29, 2018 at 12:50PM | marketing - Google News
Is third-party data targeting more effective than contextual targeting? - Marketing Land
marketing - Google News