Adding social values to brand marketing can lead to big rewards – but only if it's done well - City A.M.

Adding social values to brand marketing can lead to big rewards – but only if it's done well - City A.M. | marketing - Google News | July 09, 2018 at 02:04AM

City A.M.

Adding social values to brand marketing can lead to big rewards – but only if it's done well City A.M. The issue was simply too nuanced to be conveyed in a regular marketing campaign, and also not obviously relevant to Lush's products. The sweets brand Skittles is another example of how a message can be skewed, misinterpreted, or outright rejected by ...

July 09, 2018 at 02:04AM | marketing - Google News
Adding social values to brand marketing can lead to big rewards – but only if it's done well - City A.M.
marketing - Google News