'Agile marketing' is a crutch for those who do not have a real strategy - The Drum

'Agile marketing' is a crutch for those who do not have a real strategy - The Drum | marketing - Google News | July 09, 2018 at 07:36AM

The Drum

'Agile marketing' is a crutch for those who do not have a real strategy The Drum 'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking Marketing. But was he correct? Too many ...

July 09, 2018 at 07:36AM | marketing - Google News
'Agile marketing' is a crutch for those who do not have a real strategy - The Drum
marketing - Google News