Lakers look to King James' golden marketing touch - Los Angeles Times

Lakers look to King James' golden marketing touch - Los Angeles Times | marketing - Google News | July 03, 2018 at 07:02AM

Los Angeles Times

Lakers look to King James' golden marketing touch Los Angeles Times Like a Lakers' fast break, the purple-and-gold marketing frenzy surrounding LeBron James already has taken off. Only hours after the Sunday afternoon revelation that James had signed a four-year, $154-million contract with the Lakers, fans were buying ... and more »

July 03, 2018 at 07:02AM | marketing - Google News
Lakers look to King James' golden marketing touch - Los Angeles Times
marketing - Google News