Should marketers own programmatic accounts as they do with SEM & Social? - Marketing Land

Should marketers own programmatic accounts as they do with SEM & Social? - Marketing Land | marketing - Google News | July 05, 2018 at 04:37PM

Marketing Land

Should marketers own programmatic accounts as they do with SEM & Social? Marketing Land Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We'll talk about the specific pros and cons of doing this later in this article, but ...

July 05, 2018 at 04:37PM | marketing - Google News
Should marketers own programmatic accounts as they do with SEM & Social? - Marketing Land
marketing - Google News