Adobe Buys Marketing-Automation Firm Marketo for $4.75 Billion - Wall Street Journal

Adobe Buys Marketing-Automation Firm Marketo for $4.75 Billion - Wall Street Journal | marketing - Google News | September 20, 2018 at 05:06PM

Wall Street Journal

Adobe Buys Marketing-Automation Firm Marketo for $4.75 Billion Wall Street Journal The deal is expected to add scale to Adobe's existing marketing-technology capabilities. It also will bolster the company's clout with business-to-business brands, which make up the bulk of Marketo's customer base. Reuters earlier reported that Adobe ...

September 20, 2018 at 05:06PM | marketing - Google News
Adobe Buys Marketing-Automation Firm Marketo for $4.75 Billion - Wall Street Journal
marketing - Google News