Adobe forks out $4.75bn for Marketo in massive marketing mashup move - The Register

Adobe forks out $4.75bn for Marketo in massive marketing mashup move - The Register | marketing - Google News | September 21, 2018 at 09:24AM

The Register

Adobe forks out $4.75bn for Marketo in massive marketing mashup move The Register Adobe has forked out $4.75bn for cloudy software-as-a-service biz Marketo, in one of the largest marketing tech buys to date. The transaction, which was first mooted last week, was confirmed today and puts Adobe in a position to compete for enterprise ... Adobe to buy Marketo for $4.75 billion in marketing pushAdAge.com (blog) Adobe Buys Marketing-Automation Firm Marketo for $4.75 BillionWall Street Journal Adobe to buy marketing software firm Marketo for $4.75 billionReuters Financial Times -MarTech Today -Reuters -CNBC all 202 news articles »

September 21, 2018 at 09:24AM | marketing - Google News
Adobe forks out $4.75bn for Marketo in massive marketing mashup move - The Register
marketing - Google News