'Marketing can't be made up': Volvo's brand chief wants communications to mean something - CNBC

'Marketing can't be made up': Volvo's brand chief wants communications to mean something - CNBC | marketing - Google News | September 21, 2018 at 02:11AM

CNBC

'Marketing can't be made up': Volvo's brand chief wants communications to mean something CNBC We've all seen glossy advertising campaigns that seem a world away from the reality of the product. But for Volvo, marketing must reflect what is actually happening inside the company. "I think one of the major things is marketing cannot be about ... and more »

September 21, 2018 at 02:11AM | marketing - Google News
'Marketing can't be made up': Volvo's brand chief wants communications to mean something - CNBC
marketing - Google News