Brands—Even Those in 'Boring' Industries—Can Use Humor in Their Marketing - Adweek

Brands—Even Those in 'Boring' Industries—Can Use Humor in Their Marketing - Adweek | marketing - Google News | October 18, 2018 at 10:21AM

Adweek

Brands—Even Those in 'Boring' Industries—Can Use Humor in Their Marketing Adweek Over my decades in marketing and advertising, I've found that business people are often reluctant to use a particular tool that's proven over and over to be very effective in engaging consumers and persuading them to buy. That tool is humor. Yes, I ...

October 18, 2018 at 10:21AM | marketing - Google News
Brands—Even Those in 'Boring' Industries—Can Use Humor in Their Marketing - Adweek
marketing - Google News