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Ford summons its swagger, shifts marketing focus to keeping loyalists
Automotive News LAS VEGAS -- Ford Motor Co. is shifting its focus from winning new customers to persuading current owners to stick with its namesake brand. The new marketing approach, designed partly to rebut the impression that Ford is abandoning owners of Fusions ... Ford Teams With Bryan Cranston To Sell Pride And Swagger In ... Ford adopts new slogan 'Built Ford Proud' for massive marketing push YouTube HTML5 Video Player |
October 19, 2018 at 07:04AM | marketing - Google News
Ford summons its swagger, shifts marketing focus to keeping loyalists - Automotive News
marketing - Google News
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