How Birds Eye brought fish fingers back into style with reactive marketing - Econsultancy (blog)

How Birds Eye brought fish fingers back into style with reactive marketing - Econsultancy (blog) | marketing - Google News | October 19, 2018 at 11:58AM

Econsultancy (blog)

How Birds Eye brought fish fingers back into style with reactive marketing Econsultancy (blog) But Birds Eye, the beloved frozen food brand dating back to 1922, is on a mission to make frozen foods like peas, chicken dippers and fish fingers attractive to the public in order to bolster its core sales. Speaking at last week's Festival of ...

October 19, 2018 at 11:58AM | marketing - Google News
How Birds Eye brought fish fingers back into style with reactive marketing - Econsultancy (blog)
marketing - Google News