Marketing Day: Account based marketing tools, Gartner ad tech report, more - Marketing Land

Marketing Day: Account based marketing tools, Gartner ad tech report, more - Marketing Land | marketing - Google News | October 22, 2018 at 05:05PM

Marketing Land

Marketing Day: Account based marketing tools, Gartner ad tech report, more Marketing Land An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report ...

October 22, 2018 at 05:05PM | marketing - Google News
Marketing Day: Account based marketing tools, Gartner ad tech report, more - Marketing Land
marketing - Google News