Proposed Rule Requiring Drug Prices in TV Ads Could Impact Marketing Strategies - Wall Street Journal

Proposed Rule Requiring Drug Prices in TV Ads Could Impact Marketing Strategies - Wall Street Journal | marketing - Google News | October 17, 2018 at 07:39PM

Wall Street Journal

Proposed Rule Requiring Drug Prices in TV Ads Could Impact Marketing Strategies Wall Street Journal Pharmaceutical marketers already follow a stack of rules when they advertise, which includes listing dangerous possible side effects to a sometimes unnerving length. Now a newly proposed requirement to disclose list prices for drugs on-screen during ...

October 17, 2018 at 07:39PM | marketing - Google News
Proposed Rule Requiring Drug Prices in TV Ads Could Impact Marketing Strategies - Wall Street Journal
marketing - Google News