Proposed rule requiring drug prices in TV ads could impact marketing strategies - HealthLeaders Media

Proposed rule requiring drug prices in TV ads could impact marketing strategies - HealthLeaders Media | marketing - Google News | October 18, 2018 at 02:45PM

Proposed rule requiring drug prices in TV ads could impact marketing strategies HealthLeaders Media Pharmaceutical marketers already follow a stack of rules when they advertise, which includes listing dangerous possible side effects to a sometimes unnerving length. Now a newly proposed requirement to disclose list prices for drugs on-screen during ...

October 18, 2018 at 02:45PM | marketing - Google News
Proposed rule requiring drug prices in TV ads could impact marketing strategies - HealthLeaders Media
marketing - Google News