Successful companies more likely to say marketing function “owns the customer” [stats] - Econsultancy (blog)

Successful companies more likely to say marketing function “owns the customer” [stats] - Econsultancy (blog) | marketing - Google News | October 17, 2018 at 12:10PM

Econsultancy (blog)

Successful companies more likely to say marketing function “owns the customer” [stats] Econsultancy (blog) “Where leaders stand out from the pack,” the author writes, “is in marketing-led responsibility not just for customer data and insight, but in making sure the foundations are there to ensure the quality of information sources and the insight extracted ...

October 17, 2018 at 12:10PM | marketing - Google News
Successful companies more likely to say marketing function “owns the customer” [stats] - Econsultancy (blog)
marketing - Google News