As shopper marketing budgets flow online, Amazon and Google want a piece of the action
Digiday Amazon's tussle with Google for advertisers has spilled over from search advertising into shopper marketing. Amazon has already successfully loosened Google's grip on search budgets as global advertisers like L'Oréal and Phillips are moving money from ... |
November 05, 2018 at 02:16AM | marketing - Google News
As shopper marketing budgets flow online, Amazon and Google want a piece of the action - Digiday
marketing - Google News
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