Marketing Week |
How Sainsbury's used location to make its marketing 'ultra personalised'
Marketing Week Retailers have long used loyalty cards to learn more about their customers, offer more relevant promotions and drive up sales. The whole business of CRM over the past 50 years has been focused on serving the right message to the right customer at the ... |
November 23, 2018 at 09:17AM | marketing - Google News
How Sainsbury's used location to make its marketing 'ultra personalised' - Marketing Week
marketing - Google News
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