segunda-feira, 5 de novembro de 2018

Marketers' 'marketing' problem in the boardroom - AdAge.com

Marketers' 'marketing' problem in the boardroom - AdAge.com | marketing - Google News | November 05, 2018 at 12:01PM

AdAge.com

Marketers' 'marketing' problem in the boardroom
AdAge.com
Marketing has a "marketing" problem in the boardroom. Some boards still have a simplistic view of marketing as the "fluffy stuff." The questions center around brand perception and the latest ad campaign. While marketing is viewed as a necessary topic ...


November 05, 2018 at 12:01PM | marketing - Google News
Marketers' 'marketing' problem in the boardroom - AdAge.com
marketing - Google News

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