Stretching the creative canvas: Why marketers need to let go of the brand strategy helm - The Drum

Stretching the creative canvas: Why marketers need to let go of the brand strategy helm - The Drum | "marketing" - Google News | April 01, 2019 at 11:00AM
Stretching the creative canvas: Why marketers need to let go of the brand strategy helm  The Drum

The debate around 'brand purpose' bubbles on. For some it's the Holy Grail and future of business, for others it's a land of hollow hyperbole and false messiahs.

April 01, 2019 at 11:00AM | "marketing" - Google News
Stretching the creative canvas: Why marketers need to let go of the brand strategy helm - The Drum
"marketing" - Google News