How to Market a Product's Unexpected Benefit - Harvard Business Review

How to Market a Product's Unexpected Benefit - Harvard Business Review | "marketing" - Google News | June 13, 2019 at 09:10AM
How to Market a Product's Unexpected Benefit  Harvard Business Review

Companies often discover that their product delivers unintended benefits. For example, popular beauty brand StriVectin found during product testing that their ...

June 13, 2019 at 09:10AM | "marketing" - Google News
How to Market a Product's Unexpected Benefit - Harvard Business Review
"marketing" - Google News