Why one B2B business is trying to market more like a consumer brand - Marketing Week

Why one B2B business is trying to market more like a consumer brand - Marketing Week | "marketing" - Google News | June 06, 2019 at 11:04AM
Why one B2B business is trying to market more like a consumer brand  Marketing Week

B2B marketing is all too often see as the poor cousin of consumer marketing, yet SAP's CMO believes the two have more in common than most people think.

June 06, 2019 at 11:04AM | "marketing" - Google News
Why one B2B business is trying to market more like a consumer brand - Marketing Week
"marketing" - Google News