Wharton Marketing Guru Calls Out New Approaches for the CMO - Chief Marketer

Wharton Marketing Guru Calls Out New Approaches for the CMO - Chief Marketer | marketing - Google News | May 31, 2017 at 06:45PM

Chief Marketer

Wharton Marketing Guru Calls Out New Approaches for the CMO Chief Marketer Not only have the personal and professional attributes and skills of this new CMO undergone major changes, but so too has the job description. role, who has studied marketing topics for years, calls out the new approaches the CMO needs to be effective ...

May 31, 2017 at 06:45PM | marketing - Google News
Wharton Marketing Guru Calls Out New Approaches for the CMO - Chief Marketer
marketing - Google News

Amazon, Snapchat, Co-op Bank: Everything that matters this morning - Marketing Week

Amazon, Snapchat, Co-op Bank: Everything that matters this morning - Marketing Week | marketing - Google News | May 31, 2017 at 05:27AM

Marketing Week

Amazon, Snapchat, Co-op Bank: Everything that matters this morning Marketing Week Shares in Amazon have risen above the $1,000 mark for the first time. The shares touched $1,001.2 at one point yesterday (30 May) before slipping back to $996.7. It originally listed its shares in May 1997 for just $18 each. Amazon now has a market ... and more »

May 31, 2017 at 05:27AM | marketing - Google News
Amazon, Snapchat, Co-op Bank: Everything that matters this morning - Marketing Week
marketing - Google News

Digiday Changemakers: Marketing - Digiday

Digiday Changemakers: Marketing - Digiday | marketing - Google News | May 30, 2017 at 10:29AM

Digiday Changemakers: Marketing Digiday This is our first list, published in the new issue of Digiday magazine, which is part of the Digiday+ membership program. The idea behind Changemakers is to recognize those in media and marketing who are making change happen on a daily basis.

May 30, 2017 at 10:29AM | marketing - Google News
Digiday Changemakers: Marketing - Digiday
marketing - Google News

The exec behind #NuggsforCarter is now leading marketing at Papa John's - Louisville Business First

The exec behind #NuggsforCarter is now leading marketing at Papa John's - Louisville Business First | marketing - Google News | May 31, 2017 at 09:58PM

Insider Louisville

The exec behind #NuggsforCarter is now leading marketing at Papa John's Louisville Business First Rhoten joins Papa John's (NASDAQ: PZZA) after most recently serving as vice president of advertising, media and digital/social at Wendy's International. He will oversee all domestic and international marketing efforts for the brand and report to Papa ... Papa John's hires global chief marketing officerInsider Louisville all 36 news articles »

May 31, 2017 at 09:58PM | marketing - Google News
The exec behind #NuggsforCarter is now leading marketing at Papa John's - Louisville Business First
marketing - Google News

Marketing How-To: Calculate Marketing ROI - Customer Think

Marketing How-To: Calculate Marketing ROI - Customer Think | marketing - Google News | May 31, 2017 at 06:44PM

Marketing How-To: Calculate Marketing ROI Customer Think Before you can use the formula to calculate marketing ROI, you have to understand the parts. And since “campaign cost” is generally an easily defined, fixed value, we have to break down “incremental profit.” Many marketers shy away from this formula, ... and more »

May 31, 2017 at 06:44PM | marketing - Google News
Marketing How-To: Calculate Marketing ROI - Customer Think
marketing - Google News

Chloe Moretz is 'appalled and angry' by body-shaming marketing of her movie - USA TODAY

Chloe Moretz is 'appalled and angry' by body-shaming marketing of her movie - USA TODAY | marketing - Google News | May 31, 2017 at 09:53PM

9NEWS.com

Chloe Moretz is 'appalled and angry' by body-shaming marketing of her movie USA TODAY "I have now fully reviewed the (marketing) for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team," the 20-year-old wrote Wednesday in the first of three tweets about the movie. "(Please) know I have let ... Chloe Grace Moretz Responds to 'Red Shoes' Body Shaming Marketing Backlash: I'm 'Appalled' and9NEWS.com Chloe Grace Moretz Apologizes For "Red Shoes" MarketingGossip Cop all 62 news articles »

May 31, 2017 at 09:53PM | marketing - Google News
Chloe Moretz is 'appalled and angry' by body-shaming marketing of her movie - USA TODAY
marketing - Google News

Chloe Grace Moretz Responds to 'Red Shoes' Body Shaming Marketing Backlash: I'm 'Appalled' and - 9NEWS.com

Chloe Grace Moretz Responds to 'Red Shoes' Body Shaming Marketing Backlash: I'm 'Appalled' and - 9NEWS.com | marketing - Google News | May 31, 2017 at 07:29PM

9NEWS.com

Chloe Grace Moretz Responds to 'Red Shoes' Body Shaming Marketing Backlash: I'm 'Appalled' and 9NEWS.com Chloe Grace Moretz is "appalled and angry" over the marketing for her upcoming animated film, Red Shoes & the 7 Dwarfs. A billboard for the movie in Cannes, France, shows two women -- one tall, wide-eyed and thin, another shorter and heavier woman ... Chloë Grace Moretz Responds to 'Red Shoes' Marketing BacklashJust Jared Jr. Chloe Grace Moretz Apologizes For "Red Shoes" MarketingGossip Cop all 56 news articles »

May 31, 2017 at 07:29PM | marketing - Google News
Chloe Grace Moretz Responds to 'Red Shoes' Body Shaming Marketing Backlash: I'm 'Appalled' and - 9NEWS.com
marketing - Google News

Digiday Changemakers: Marketing - Digiday

Digiday Changemakers: Marketing - Digiday | marketing - Google News | May 30, 2017 at 10:29AM

Digiday Changemakers: Marketing Digiday In advertising and marketing, women of color are still a rarity in the top ranks. Young, poised and smart, Katrina Craigwell leads brand and digital marketing for GE's new digital unit. Her team is tasked to drive innovative storytelling and generating ...

May 30, 2017 at 10:29AM | marketing - Google News
Digiday Changemakers: Marketing - Digiday
marketing - Google News

6 Killer Ways to Use Automated Marketing for Your Small Business - Small Business Trends

6 Killer Ways to Use Automated Marketing for Your Small Business - Small Business Trends | marketing - Google News | May 31, 2017 at 01:00PM

Small Business Trends

6 Killer Ways to Use Automated Marketing for Your Small Business Small Business Trends If you believe that automated marketing and email marketing automation are the same thing, you're not alone. However, as you can see from the chart below, the use of marketing automation extends beyond email. Pulled from the pages of the Email ... and more »

May 31, 2017 at 01:00PM | marketing - Google News
6 Killer Ways to Use Automated Marketing for Your Small Business - Small Business Trends
marketing - Google News

The 5 Biggest Influencer Marketing Myths That Won't Die - Entrepreneur

The 5 Biggest Influencer Marketing Myths That Won't Die - Entrepreneur | marketing - Google News | May 30, 2017 at 03:52PM

Entrepreneur

The 5 Biggest Influencer Marketing Myths That Won't Die Entrepreneur "In many respects, influencers are key to making sense of the billions of pieces of content and words that are published throughout social media services," marketing consultant Mark Evans has said. "They are the ones we follow, trust and ultimately ...

May 30, 2017 at 03:52PM | marketing - Google News
The 5 Biggest Influencer Marketing Myths That Won't Die - Entrepreneur
marketing - Google News

Marketing Leaders to Share Transformation Guidelines for 21st Century Success - PR Newswire (press release)

Marketing Leaders to Share Transformation Guidelines for 21st Century Success - PR Newswire (press release) | marketing - Google News | May 31, 2017 at 11:46AM

Marketing Leaders to Share Transformation Guidelines for 21st Century Success PR Newswire (press release) SANTA CLARA, Calif., May 31, 2017 /PRNewswire/ -- Frost & Sullivan is pleased to announce a powerhouse line-up of marketing leaders set to share their best practices and transformation insights at the 18th Annual Digital Marketing: A Frost & Sullivan ... and more »

May 31, 2017 at 11:46AM | marketing - Google News
Marketing Leaders to Share Transformation Guidelines for 21st Century Success - PR Newswire (press release)
marketing - Google News

Ohio sues Purdue Pharma, others for allegedly false marketing of - The Advocate

Ohio sues Purdue Pharma, others for allegedly false marketing of - The Advocate | marketing - Google News | May 31, 2017 at 05:05PM

The Advocate

Ohio sues Purdue Pharma, others for allegedly false marketing of The Advocate STAMFORD — Purdue Pharma and four other drugmakers were sued Wednesday by Ohio Attorney Gen. Mike DeWine for alleged fraudulent marketing of their prescription opioids that the complaint blames for fueling an opioid epidemic that has killed ... Ohio attorney general sues 5 drug companies over opioid marketing and salesWCPO all 62 news articles »

May 31, 2017 at 05:05PM | marketing - Google News
Ohio sues Purdue Pharma, others for allegedly false marketing of - The Advocate
marketing - Google News

Marketing losing money on missed sales? Supply chain big data could be the answer - TechRepublic

Marketing losing money on missed sales? Supply chain big data could be the answer - TechRepublic | marketing - Google News | May 31, 2017 at 01:33PM

Marketing losing money on missed sales? Supply chain big data could be the answer TechRepublic Meanwhile, marketing is often detached from the supply chain and often doesn't have access to data on supply chain issues such as manufacturing schedules, or returns to distribution centers, or buying trends in specific stores. Unfortunately, this can ...

May 31, 2017 at 01:33PM | marketing - Google News
Marketing losing money on missed sales? Supply chain big data could be the answer - TechRepublic
marketing - Google News

Extension releases grain marketing plan app - 1011now

Extension releases grain marketing plan app - 1011now | marketing - Google News | May 31, 2017 at 12:21PM

1011now

Extension releases grain marketing plan app 1011now "The Grain Marketing Plan app allows farmers to dictate their future, on their terms," said Cory Walters, assistant professor in the Department of Agricultural Economics. "A simple reminder for farmers of the decision triggers they committed to in the ... and more »

May 31, 2017 at 12:21PM | marketing - Google News
Extension releases grain marketing plan app - 1011now
marketing - Google News

Papa John's hires global chief marketing officer - Insider Louisville

Papa John's hires global chief marketing officer - Insider Louisville | marketing - Google News | May 31, 2017 at 09:18AM

Insider Louisville

Papa John's hires global chief marketing officer Insider Louisville Papa John's International has hired a new chief marketing officer, filling a job that's been open for nearly two years. Brandon Rhoten recently started his new job as global chief marketing officer for Papa John's, according to an announcement from the ... Papa John's International Names Brandon Rhoten Global Chief Marketing OfficerBusiness Wire (press release) all 31 news articles »

May 31, 2017 at 09:18AM | marketing - Google News
Papa John's hires global chief marketing officer - Insider Louisville
marketing - Google News

Clicking: Autotrader Partners With Disney-Pixar for 'Cars 3'-Based ... - Forbes

Clicking: Autotrader Partners With Disney-Pixar for 'Cars 3'-Based ... - Forbes | marketing - Google News | May 30, 2017 at 11:11PM

Forbes

Clicking: Autotrader Partners With Disney-Pixar for 'Cars 3'-Based ... Forbes Autotrader is stepping up its marketing game with a partnership for the Disney-Pixar film Cars3. It includes a new TV ad that connects the personalities of various ... and more »

May 30, 2017 at 11:11PM | marketing - Google News
Clicking: Autotrader Partners With Disney-Pixar for 'Cars 3'-Based ... - Forbes
marketing - Google News

Extension releases grain marketing plan app - 1011now

Extension releases grain marketing plan app - 1011now | marketing - Google News | May 31, 2017 at 12:21PM

1011now

Extension releases grain marketing plan app 1011now "The Grain Marketing Plan app allows farmers to dictate their future, on their terms," said Cory Walters, assistant professor in the Department of Agricultural Economics. "A simple reminder for farmers of the decision triggers they committed to in the ... and more »

May 31, 2017 at 12:21PM | marketing - Google News
Extension releases grain marketing plan app - 1011now
marketing - Google News

Amazon, Snapchat, Co-op Bank: Everything that matters this morning - Marketing Week

Amazon, Snapchat, Co-op Bank: Everything that matters this morning - Marketing Week | marketing - Google News | May 31, 2017 at 05:27AM

Marketing Week

Amazon, Snapchat, Co-op Bank: Everything that matters this morning Marketing Week Shares in Amazon have risen above the $1,000 mark for the first time. The shares touched $1,001.2 at one point yesterday (30 May) before slipping back to $996.7. It originally listed its shares in May 1997 for just $18 each. Amazon now has a market ... and more »

May 31, 2017 at 05:27AM | marketing - Google News
Amazon, Snapchat, Co-op Bank: Everything that matters this morning - Marketing Week
marketing - Google News

What does a marketing company actually do for you? - TNW

What does a marketing company actually do for you? - TNW | marketing - Google News | May 30, 2017 at 01:39PM

TNW

What does a marketing company actually do for you? TNW While I was helping with marketing for a specific company, the questions helped make one thing alarmingly clear, most people simply don't know what people in marketing actually do. I'm not even sure marketing people know exactly what they're doing at ...

May 30, 2017 at 01:39PM | marketing - Google News
What does a marketing company actually do for you? - TNW
marketing - Google News

Marketing Leaders to Share Transformation Guidelines for 21st Century Success - MarketWatch

Marketing Leaders to Share Transformation Guidelines for 21st Century Success - MarketWatch | marketing - Google News | May 31, 2017 at 12:07PM

Marketing Leaders to Share Transformation Guidelines for 21st Century Success MarketWatch SANTA CLARA, Calif., May 31, 2017 /PRNewswire/ -- Frost & Sullivan is pleased to announce a powerhouse line-up of marketing leaders set to share their best practices and transformation insights at the 18th Annual Digital Marketing: A Frost & Sullivan ... and more »

May 31, 2017 at 12:07PM | marketing - Google News
Marketing Leaders to Share Transformation Guidelines for 21st Century Success - MarketWatch
marketing - Google News

How Social Media Is Helping Local Businesses Take On S&P 500 Marketing Departments - Adweek

How Social Media Is Helping Local Businesses Take On S&P 500 Marketing Departments - Adweek | marketing - Google News | May 31, 2017 at 11:50AM

Adweek

How Social Media Is Helping Local Businesses Take On S&P 500 Marketing Departments Adweek Prior to the advent of the internet, larger businesses always had the upper hand when it came to marketing. They had bigger budgets and could afford the most coveted ads and support them with superior creatives generated by leading agencies while ...

May 31, 2017 at 11:50AM | marketing - Google News
How Social Media Is Helping Local Businesses Take On S&P 500 Marketing Departments - Adweek
marketing - Google News

The Key To Marketing Success Isn't Your Creative, It's Your Analytics - Forbes

The Key To Marketing Success Isn't Your Creative, It's Your Analytics - Forbes | marketing - Google News | May 31, 2017 at 10:00AM

The Key To Marketing Success Isn't Your Creative, It's Your Analytics Forbes It's easy to get lumped into the “creative” bucket when discussing marketing. If you say, “I'm in marketing,” all of the sudden everyone in finance or technology starts cracking jokes about your being artsy or creative. While this may be the prevalent ...

May 31, 2017 at 10:00AM | marketing - Google News
The Key To Marketing Success Isn't Your Creative, It's Your Analytics - Forbes
marketing - Google News

Five Reasons Mobile Marketing Is Becoming Even More Important - Forbes

Five Reasons Mobile Marketing Is Becoming Even More Important - Forbes | marketing - Google News | May 31, 2017 at 09:00AM

Forbes

Five Reasons Mobile Marketing Is Becoming Even More Important Forbes Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. Even more importantly, average smartphone conversion ... and more »

May 31, 2017 at 09:00AM | marketing - Google News
Five Reasons Mobile Marketing Is Becoming Even More Important - Forbes
marketing - Google News

The New Age Of Infinite Media And What It Means For Marketing - Forbes

The New Age Of Infinite Media And What It Means For Marketing - Forbes | marketing - Google News | May 31, 2017 at 09:00AM

Forbes

The New Age Of Infinite Media And What It Means For Marketing Forbes It doesn't matter what you tweet. Everyone in the world has the ability to create, distribute and consume infinite media -- that's what's important. Marketing has operated on the foundations of a limited media era since its inception in the late 1800s ...

May 31, 2017 at 09:00AM | marketing - Google News
The New Age Of Infinite Media And What It Means For Marketing - Forbes
marketing - Google News

Is Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI Measurement - Forbes

Is Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI Measurement - Forbes | marketing - Google News | May 31, 2017 at 08:01AM

Forbes

Is Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI Measurement Forbes Scroll through your Instagram feed and it will become clear that influencer marketing is a popular field. Brands are featuring influencers in their advertisements and influencers are promoting brands and products in their photos. It's so prevalent that ...

May 31, 2017 at 08:01AM | marketing - Google News
Is Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI Measurement - Forbes
marketing - Google News

Introducing Digiday Changemakers, honoring those modernizing media and marketing - Digiday

Introducing Digiday Changemakers, honoring those modernizing media and marketing - Digiday | marketing - Google News | May 30, 2017 at 10:27AM

Introducing Digiday Changemakers, honoring those modernizing media and marketing Digiday This is our first list, published in the new issue of Digiday magazine, which is part of the Digiday+ membership program. The idea behind Changemakers is to recognize those in media and marketing who are making change happen on a daily basis.

May 30, 2017 at 10:27AM | marketing - Google News
Introducing Digiday Changemakers, honoring those modernizing media and marketing - Digiday
marketing - Google News

Coal India to focus on marketing, renames sales and marketing wing - Economic Times

Coal India to focus on marketing, renames sales and marketing wing - Economic Times | marketing - Google News | May 31, 2017 at 06:19AM

Economic Times

Coal India to focus on marketing, renames sales and marketing wing Economic Times NEW DELHI: State-run miner Coal India has rechristened its sales and marketing wing as 'Marketing and Sales' department in order to give more stress on marketing of the fossil fuel. "The 'Sales & Marketing' wing of CIL and subsidiaries is renamed as ... and more »

May 31, 2017 at 06:19AM | marketing - Google News
Coal India to focus on marketing, renames sales and marketing wing - Economic Times
marketing - Google News

Event Marketing Awards winners announced - Campaign Asia-Pacific

Event Marketing Awards winners announced - Campaign Asia-Pacific | marketing - Google News | May 31, 2017 at 12:42AM

Campaign Asia-Pacific

Event Marketing Awards winners announced Campaign Asia-Pacific Auditoire China has dominated the inaugural Event Marketing Awards (EMA) which celebrate the burgeoning business events industry across Greater China. Taking out a staggering 10 awards, the Shanghai and Beijing-based brand experience company ...

May 31, 2017 at 12:42AM | marketing - Google News
Event Marketing Awards winners announced - Campaign Asia-Pacific
marketing - Google News

Digiday Changemakers: Marketing - Digiday

Digiday Changemakers: Marketing - Digiday | marketing - Google News | May 30, 2017 at 10:29AM

Digiday Changemakers: Marketing Digiday In advertising and marketing, women of color are still a rarity in the top ranks. Young, poised and smart, Katrina Craigwell leads brand and digital marketing for GE's new digital unit. Her team is tasked to drive innovative storytelling and generating ...

May 30, 2017 at 10:29AM | marketing - Google News
Digiday Changemakers: Marketing - Digiday
marketing - Google News

Ask the Trade: How are you marketing your business at present? - CyclingIndustry.News (press release) (registration) (blog)

Ask the Trade: How are you marketing your business at present? - CyclingIndustry.News (press release) (registration) (blog) | marketing - Google News | May 31, 2017 at 05:45AM

CyclingIndustry.News (press release) (registration) (blog)

Ask the Trade: How are you marketing your business at present? CyclingIndustry.News (press release) (registration) (blog) With ePos systems now more sophisticated than ever at helping business target their database effectively and social media consuming our lives, traditional marketing methods are being shunted into the background. Ahead of the publication of further ...

May 31, 2017 at 05:45AM | marketing - Google News
Ask the Trade: How are you marketing your business at present? - CyclingIndustry.News (press release) (registration) (blog)
marketing - Google News