Forbes |
Three Steps To Solving Influencer Marketing Fraud
Forbes Here's a potential roadmap to how we solve the fraud problem together. Acknowledge shared responsibility across influencers, marketers and platforms. To start, we must all acknowledge a shared responsibility across multiple parties to combat this ... |
Buffalo Rising |
Inaugural SmarTech event will bring global leaders in technology, sales, and marketing to Buffalo
Buffalo Rising On Thursday, March 15, MarteKing will host what is being called Buffalo's inaugural SmarTech event, featuring a panel of global leaders in the fields of technology, sales, and marketing. This free event begins at 5:30 p.m. at 500 Seneca's Atrium ... |
MarTech Today |
Adobe Target gets some new tools for mobile marketing
MarTech Today Adobe Target Senior Product Marketing Manager Natalie Lacuesta Byrum suggested to me the use case of someone who is checking her hotel room specs when in a cab. Even with a brief loss of connectivity, she said, the traveler might still see their ... |
Why Permission-Based Engagement is the Future of Marketing
MarTech Advisor Charles Silver, CEO, Algebraix Data, discusses how permission-based engagement is set to become the future of marketing. Charles shares his insight into the importance of personal data ownership and how it will transform the marketer-to-customer ... |
Forbes |
How To Adapt Your Marketing Tactics for Facebook's Algorithm Change
Forbes Marketers were left wondering how they could possibly reach their audience on what was once one of the most lucrative platforms out there. In the U.S., this change was news for about 12 hours before it was completely forgotten. However, come January ... |
Forbes |
Four Ways To Drive Sales Through Your Influencer Marketing Campaigns
Forbes I have built my blogger outreach firm around influencer outreach programs and strategies for both large brands and rapid-growth startups alike. We have found that there are several ways that influencer marketing can help drive sales -- from bloggers ... |
Printing Impressions |
Impact Marketing Specialists Acquired by Large Public Corporation
Printing Impressions Supporting its traditional products of digital printing and mailing services are a host of technology solutions, including email and social media marketing to support the goals of its customers. Generational Capital Markets Managing Director Eric ... |
How an expert on the science of marketing forgot the difference between science and marketing.
Slate Magazine Cornell University marketing professor Brian Wansink is famous for surprising findings about food—e.g., that people eat more popcorn when it comes in bigger tubs, or that the characters on cereal boxes are drawn with eyeballs looking down, as if to ... |
Voice of America |
Could Winning Super Bowl Play be Winning Marketing Ploy?
Voice of America “This particular term, ideally, should belong to the Eagles,” said Dr. Jay Sinha, an associate marketing professor at Temple University in Philadelphia. He added the phenomenon around 'Philly Special' is not the first time there's been a rush to ... |
When Marketing Is A Waste Of Time & Money
Forbes Branding isn't just a nice-to-have when it comes to the effectiveness of your marketing dollars; it's everything. Any marketer worth their salt will insist on having clear branding before ever touching marketing. They know—whether they'll admit it or ... |
Printing Impressions |
Impact Marketing Specialists Acquired by Large Public Corporation
Printing Impressions DALLAS - February 28, 2018 - Generational Capital Markets, Member FINRA/SIPC and a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Impact Marketing Specialists, to a large public ... Generational Capital Markets Advises Impact Marketing Specialists in Sale to Public Corporation |
ZDNet |
New AI technology takes the guesswork out of influencer marketing campaigns
ZDNet Influential's technology aims to disrupt the influencer marketing space by being able to predict the future outcomes of influencer campaigns. An AI program can convert marketing leads to sales, so it is important to ensure the right influencers are ... |
Quartz |
Cryptocurrency is a giant multi-level marketing scheme
Quartz Cryptocurrency's warning signs having been coming fast and furious. A new report indicates that half of initial coin offerings, which are the crypto world's money-raising equivalent of an IPO, have already died—and many of the remaining are blatant ... |
Entrepreneur |
The 3 Attributes of Every Successful Marketing Campaign
Entrepreneur In this video, Entrepreneur Network partner Business Rockstars speaks with Hawke Media CEO Erik Huberman, who talks about the three essential ingredients for every marketing campaign. They are: Building awareness. If people don't know who you or your ... |
Adweek |
Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology
Adweek “IT decision-makers report a much higher importance of mobile apps than their marketing counterparts,” Adobe said. “This year we saw a year-over-year decline in the importance of mobile apps and mobile websites for marketers, with more ranking them as ... |
Forbes |
How Women Across Industries Are Marketing Change From Within
Forbes Here are four women In tech who are making waves in 2018. |
Forbes |
The Future of Marketing Mix Optimization Is Here
Forbes Companies spent more than $1 trillion globally on marketing in 2017, by one estimate. This puts CMOs squarely in the crosshairs of CEOs, CFOs and corporate boards, who want to know where all this money is going and what they're getting in return ... |
Forbes |
How To Adapt Your Marketing Tactics for Facebook's Algorithm Change
Forbes YEC We cover startups, founders and entrepreneur lessons. Opinions expressed by Forbes Contributors are their own. Post written by. Claudio Sorrentino. CEO of Body Details, one of the nation's fastest-growing cosmetic laser service provider recognized ... |
Charlotte Agenda |
Vice President of Marketing
Charlotte Agenda SentryOne is seeking a VP of Marketing to develop and express the SentryOne (S1) brand to meet corporate objectives of accelerating revenue growth, solidifying S1 as a destination employer and driving forward S1 product and business strategy. In this ... |
Forbes |
Three Steps To Solving Influencer Marketing Fraud
Forbes Here's a potential roadmap to how we solve the fraud problem together. Acknowledge shared responsibility across influencers, marketers and platforms. To start, we must all acknowledge a shared responsibility across multiple parties to combat this ... |
framinghamsource.com |
City of Framingham Advertising For Part-Time Economic Development Marketing Manager
framinghamsource.com FRAMINGHAM – The City of Framingham began advertising for a part-time economic development marketing manager today, February 27. The 19-hour per week position pays $25,000 a year. “For the right person, this role will offer exceptional exposure to ... |
YouAppi's Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for ...
PR Newswire (press release) SAN FRANCISCO, Feb. 28, 2018 /PRNewswire/ -- YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over ... |
New AI technology takes the guesswork out of influencer marketing campaigns
ZDNet Influential's technology aims to disrupt the influencer marketing space by being able to predict the future outcomes of influencer campaigns. An AI program can convert marketing leads to sales, so it is important to ensure the right influencers are ... |
Forbes |
Five Content Marketing Tactics You Can Do Right Now To Increase ...
Forbes The days of having a website for transactions without any captivating content to engage traffic, leads and sales have long passed. |
Daily Herald |
Marketing Chapter kicks off; Utah Ignite Air Quality Challenge; Utah February CAI unchanged
Daily Herald Organizers behind Silicon Slopes in Lehi kicked off the Silicon Slopes Marketing Chapter Meetup Feb. 22 at the Silicon Slopes Headquarters in Lehi. The meeting started with an introduction of the Silicon Slopes Marketing Chapter board, made up of ... |
Austin American-Statesman |
Trump selects Texas marketing executive to lead 2020 campaign
Austin American-Statesman President Donald Trump addressed the annual Conservative Political Action Conference at the Gaylord National Resort & Convention Center, in National Harbor, Md., Feb. 23, 2018. (Tom Brenner/The New York Times). San Antonio marketing executive Brad ... |
Forbes |
Generational Context Is Key When Marketing For Places
Forbes Whether you're marketing liquor, toothpaste or a vacation destination, the strategies and tactics employed to persuade are undoubtedly different. Specific messaging is used in each case to influence intended targets, whether that's a 40-year-old male ... |
Forbes |
How Women Across Industries Are Marketing Change From Within
Forbes Lisa Winning , Women@Forbes I write about tech entrepreneurs and success sprung from tenacity. Opinions expressed by Forbes Contributors are their own. The Balance. Image via The Balance. Women in business have made huge strides over the past few ... |
