Forbes |
6 Tips For Holding A Successful Marketing Event
Forbes You've set the date. You've booked the venue. Now all you need is to get people to show up. Anxious? Maybe just a little? Well, don't be. Marketers are scheduled to spend over 540 billion dollars worldwide on advertising this year, so your department ... |
Indianapolis Star |
Indy lands another big-time digital marketing headquarters
Indianapolis Star In a move likely to boost Indiana's reputation as a hotbed for digital marketing technology, an Austrian company plans to locate its North American headquarters Downtown. The company, called Emarsys, plans to announce Friday morning it will spend $3.2 ... |
CIO |
Why don't tech companies get marketing?
CIO Yelp and Twitter are in trouble, and columnist Rob Enderle says it's because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering. |
Inc.com |
The 7 Best Heisman Trophy Marketing Campaigns of All Time
Inc.com This week, the marketing campaigns for the Heisman Trophy--college football's most prestigious award--began with a promotional pop. Colorado State University made 500 packages of microwave popcorn to promote star wide receiver Rashard "Hollywood" ... |
VentureBeat |
It's time for marketers to adapt to vertical videos
VentureBeat Vertical videos. Chances are that you've missed out on this ongoing debate over whether or not to incorporate vertical videos into marketing efforts, but with Snapchat ramping up its promotion of the format, it seems the haters are on the way out ... |
How NBCUniversal Is Marketing the Rio Olympics One Year Out
Wall Street Journal (blog) Mr. Miller said that the year-out marketing blitz isn't just about reminding the American audience about the Olympics. NBCUniversal is courting advertisers, too. The network will blast out an email reminder to its broadcast and cable affiliates and ... |
Forbes |
6 Tips For Holding A Successful Marketing Event
Forbes You've set the date. You've booked the venue. Now all you need is to get people to show up. Anxious? Maybe just a little? Well, don't be. Marketers are scheduled to spend over 540 billion dollars worldwide on advertising this year, so your department ... |
Indianapolis Star |
Indy lands another big-time digital marketing headquarters
Indianapolis Star In a move likely to boost Indiana's reputation as a hotbed for digital marketing technology, an Austrian company plans to locate its North American headquarters Downtown. The company, called Emarsys, plans to announce Friday morning it will spend $3.2 ... |
The Top Skill Every Marketing Job Applicant Should Have
Forbes You want a marketing candidate that is crazy focused. Marketing is one of the toughest things to do well because there are just too many options. 95% of marketing professionals employ too many marketing tactics and essentially become adequate at many ... |
Entrepreneur |
3 Elements That Will Make or Break an Email Marketing Campaign
Entrepreneur Let's be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today's marketers to determine which marketing strategies are worth trying out and which aren't. Not ... |
How NBCUniversal Is Marketing the Rio Olympics One Year Out
Wall Street Journal (blog) Mr. Miller said that the year-out marketing blitz isn't just about reminding the American audience about the Olympics. NBCUniversal is courting advertisers, too. The network will blast out an email reminder to its broadcast and cable affiliates and ... |
Android Police |
Editorial: If OnePlus Will Basically Just Lie With Marketing Slogans, We Have ...
Android Police OnePlus is easily the world's most controversial smartphone company, and that's for good reason: they actively bring that controversy upon themselves. And they know they do. Case in point: the OnePlus 2's so dumb I can't believe it but yes I can ... |
Search Engine Land |
Deepen Your Social Marketing Skill Set - Attend Marketing Land's SocialPro ...
Search Engine Land Take your social media marketing skills to unprecedented levels by attending SocialPro! Formerly known as SMX Social Media Marketing, SocialPro is the conference to learn groundbreaking tactics taught by leading brands and agencies from across the ... |
BetaBoston |
Boston's HubSpot Axes Marketing Exec Over Book Manuscript
Xconomy [Updated Wednesday, July 29, 10:30pm] Boston-area online marketing business HubSpot, which netted about $114 million from an IPO in October, said late Wednesday it has fired its chief marketing officer and replaced him with Kipp Bodnar, a vice ... HubSpot fires marketing chief, sanctions CEO over incident involving book ... HubSpot Appoints Kipp Bodnar as Chief Marketing Officer |
Variety |
Relativity's Angela Courtin Joins Fox as EVP & Chief Marketing Officer
Variety Relativity Media's Angela Courtin is joining Fox as executive vice president and chief marketing officer for the network. Her appointment comes one day after Relativity filed for bankruptcy protection, and on the same day the company has its first day ... Relativity Media's Angela Courtin Named Fox Chief Marketing Offier |
Relativity Media's Angela Courtin Named Fox Chief Marketing Offier
Deadline A top Relativity Media executive has left the embattled company for a high-profile job at the Fox network. Fox Broadcasting Co. has appointed Courtin as EVP and Chief Marketing Officer for the network. She will oversee on-air and off-air promotion and ... |
CIO |
Why don't tech companies get marketing?
CIO Yelp and Twitter are in trouble, and columnist Rob Enderle says it's because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering. |
The Role of Email Marketing in Sales (Then, Today, and Tomorrow)
Huffington Post Although just in its teen years, email marketing has radically evolved and transformed multiple times since its early beginnings in the mid '90s. What began with the emergence of email providers like Hotmail has now become one of the most powerful ... |
Forbes |
6 Tips To Holding A Successful Marketing Event
Forbes You've set the date. You've booked the venue. Now all you need is to get people to show up. Anxious? Maybe just a little? Well, don't be. Marketers are scheduled to spend over 540 billion dollars worldwide on advertising this year, so your department ... |
Business 2 Community |
Don't Underestimate The Power of Permission Marketing
Business 2 Community In today's Marketing world, permission marketing is offering a fresh change from the popular interruption marketing tactics of the past. How many times have you noticed a TV advertisement that displays the same message over and over again? Most of the ... |
Indianapolis Star |
Indy lands another big-time digital marketing headquarters
Indianapolis Star In a move likely to boost Indiana's reputation as a hotbed for digital marketing technology, an Austrian company plans to locate its North American headquarters Downtown. The company, called Emarsys, plans to announce Friday morning it will spend $3.2 ... |
Bloomberg |
BMW Revamps China Marketing to Focus Less on Status
Bloomberg BMW AG will increase spending on online marketing in China and emphasize its technology as part of efforts to target younger buyers, who care more about the latest features than the emblem as a status symbol. The world's largest premium-car brand will ... |
Editorial: If OnePlus Will Basically Just Lie With Marketing Slogans, We Have ...
Android Police OnePlus is easily the world's most controversial smartphone company, and that's for good reason: they actively bring that controversy upon themselves. And they know they do. Case in point: the OnePlus 2's so dumb I can't believe it but yes I can ... |
Tech is a key for new-car marketing, study says
Automotive News The company's 2015 U.S. Automotive Media and Marketing Report -- Summer edition found that 30 percent of new-vehicle drivers cited their vehicle's latest technology as a reason for purchasing. J.D. Power has released the report twice a year since 1987, ... |
Agile marketing in the age of the customer (webinar)
VentureBeat Join us for this live webinar on Tuesday, September 1 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Say the word agile and the immediate association is dev teams. The very folks that are often at odds with their creative marketing colleagues. |
blogs.hbr.org (blog) |
6 Reasons Marketing Is Moving In-House
blogs.hbr.org (blog) A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. |
LinkedIn: Display Dips, But Total Marketing Revenue Climbs 32%
AdExchanger Its Marketing Solutions business grew 32% in the second quarter to $140 million. With 52% of all traffic to LinkedIn coming from mobile, the platform saw a staggering 30% dip in display ad revenue year over year, as CFO Steve Sordello noted a focus on ... |
Charlotte Observer |
Wells Fargo to End Some Marketing Ties With Home Builders and Brokers
New York Times One of the nation's largest mortgage lenders, Wells Fargo announced on Thursday that it was ending all mortgage marketing services and desk rental agreements with builders and real estate brokers. These arrangements are widespread throughout the ... Wells Fargo to exit some mortgage marketing arrangements |
Practical Ecommerce |
5 Content Marketing Ideas for August 2015
Practical Ecommerce Your August content marketing could be a blend of real-life seriousness, product promotion, food, listicles, and drones. Content marketing is durable stuff. The useful or entertaining articles, images, and videos you publish in August 2015 can last for ... |
CampaignLive |
The changing face of direct marketing
CampaignLive Direct marketing as we used to know it was a much simpler game. You would take a database and use direct principles to farm it. The home was typically at the bottom of the purchase funnel – the job was to tip people over the edge once the ad campaign ... |
