Why don't tech companies get marketing? - CIO

Why don't tech companies get marketing? - CIO | marketing - Google News | July 31, 2015 at 11:26AM

CIO	Why don't tech companies get marketing? CIO Yelp and Twitter are in trouble, and columnist Rob Enderle says it's because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering.

July 31, 2015 at 11:26AM | marketing - Google News
Why don't tech companies get marketing? - CIO
marketing - Google News