DMPs Drive Data-Driven Marketing Success
eMarketer Senior marketers polled worldwide in May 2015 Econsultancy in association with Oracle Marketing Cloud reported a wide range of data-related benefits to using DMPs. The majority cited centralized control and standardization of existing first-party data ... |
July 29, 2015 at 02:32AM | marketing - Google News
DMPs Drive Data-Driven Marketing Success - eMarketer
marketing - Google News
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