Tech is a key for new-car marketing, study says - Automotive News

Tech is a key for new-car marketing, study says - Automotive News | marketing - Google News | July 30, 2015 at 02:00PM

Tech is a key for new-car marketing, study says Automotive News The company's 2015 U.S. Automotive Media and Marketing Report -- Summer edition found that 30 percent of new-vehicle drivers cited their vehicle's latest technology as a reason for purchasing. J.D. Power has released the report twice a year since 1987, ... and more »

July 30, 2015 at 02:00PM | marketing - Google News
Tech is a key for new-car marketing, study says - Automotive News
marketing - Google News