quarta-feira, 29 de julho de 2015

The Right Way To Calculate Marketing ROI - Forbes

The Right Way To Calculate Marketing ROI - Forbes | marketing - Google News | July 29, 2015 at 05:01AM

Forbes

The Right Way To Calculate Marketing ROI
Forbes
Today, accountability in marketing amounts to table stakes. Companies expect CMOs and other marketing leaders to provide quantifiable evidence (not squishy metrics such as views and eyeballs) that marketing investments are contributing to real business ...


July 29, 2015 at 05:01AM | marketing - Google News
The Right Way To Calculate Marketing ROI - Forbes
marketing - Google News

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