BMW Revamps China Marketing to Focus Less on Status - Bloomberg

BMW Revamps China Marketing to Focus Less on Status - Bloomberg | marketing - Google News | July 31, 2015 at 06:06AM

Bloomberg

BMW Revamps China Marketing to Focus Less on Status Bloomberg BMW AG will increase spending on online marketing in China and emphasize its technology as part of efforts to target younger buyers, who care more about the latest features than the emblem as a status symbol. The world's largest premium-car brand will ... and more »

July 31, 2015 at 06:06AM | marketing - Google News
BMW Revamps China Marketing to Focus Less on Status - Bloomberg
marketing - Google News