JK Rowling delivers new 'Harry Potter' tale - CNN

JK Rowling delivers new 'Harry Potter' tale - CNN | new - Google News | October 31, 2014 at 10:00AM

JK Rowling delivers new 'Harry Potter' tale CNN (CNN) -- No tricks here, just the treat: In honor of Halloween, J.K. Rowling is delving into the back story of one of "Harry Potter's" more twisted Hogwarts professors. On Rowling's Pottermore website, the best-selling author has crafted a story about ...

October 31, 2014 at 10:00AM | new - Google News

JK Rowling delivers new 'Harry Potter' tale - CNN

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4 Ways to Revamp Your Marketing to Mesmerize the Crowd - Entrepreneur

4 Ways to Revamp Your Marketing to Mesmerize the Crowd - Entrepreneur | marketing - Google News | October 31, 2014 at 08:10PM

4 Ways to Revamp Your Marketing to Mesmerize the Crowd Entrepreneur Whether a company is well established or in its infancy, the owner is likely eager to gain exposure and customers. While many marketing channels hold the promise of bringing eyeballs to a product or service, it's crucial to figure out how to tailor a ...

October 31, 2014 at 08:10PM | marketing - Google News

4 Ways to Revamp Your Marketing to Mesmerize the Crowd - Entrepreneur

marketing - Google News

A Competition to Get a Medical Marijuana License in New York - New York Times

A Competition to Get a Medical Marijuana License in New York - New York Times | new - Google News | October 31, 2014 at 11:54AM

New York Times

A Competition to Get a Medical Marijuana License in New York New York Times More than a year before the first legal dose of marijuana will be dispensed in New York, a group of entrepreneurs gathered at the Marriott Marquis hotel in Times Square in late October to discuss strategy with an influential state lawmaker. It was the ...

October 31, 2014 at 11:54AM | new - Google News

A Competition to Get a Medical Marijuana License in New York - New York Times

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College football marketing challenges and successes - SportingNews.com

College football marketing challenges and successes - SportingNews.com | marketing - Google News | October 31, 2014 at 02:58PM

SportingNews.com

College football marketing challenges and successes SportingNews.com When your job is largely dependent on the success (or lack thereof) by student-athletes aged 18-22, things can often s get very stressful. College football, aside from the well-known dynasties at the top, sees teams and programs fluctuate through good ...

October 31, 2014 at 02:58PM | marketing - Google News

College football marketing challenges and successes - SportingNews.com

marketing - Google News

The challenges of marketing a high-priced product (and how to overcome them) - The Next Web

The challenges of marketing a high-priced product (and how to overcome them) - The Next Web | marketing - Google News | October 31, 2014 at 12:48PM

The challenges of marketing a high-priced product (and how to overcome them) The Next Web Businesses make a killing selling products that rarely cost more than a hundred dollars. Take Warby Parker and H&M, for instance. It's hard not to smile at the prices; it's easy to swipe your credit card too. For companies that offer single items worth ...

October 31, 2014 at 12:48PM | marketing - Google News

The challenges of marketing a high-priced product (and how to overcome them) - The Next Web

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Content Marketing Is Dead - hypebot.com

Content Marketing Is Dead - hypebot.com | marketing - Google News | October 31, 2014 at 08:03AM

Content Marketing Is Dead hypebot.com Content marketing is dead. or perhaps I should say, it makes me feel dead. whether you realize or not, it probably makes you feel quite empty and lifeless too. i've grown to have a serious disdain for the word 'content', when associated with creative ...

October 31, 2014 at 08:03AM | marketing - Google News

Content Marketing Is Dead - hypebot.com

marketing - Google News

J.K. Rowling Publishes New Story On Pottermore Revealing Inspiration Behind ... - Huffington Post

J.K. Rowling Publishes New Story On Pottermore Revealing Inspiration Behind ... - Huffington Post | new - Google News | October 31, 2014 at 12:34PM

J.K. Rowling Publishes New Story On Pottermore Revealing Inspiration Behind ... Huffington Post British author J.K. Rowling poses for the photographers during photo call to unveil her new book, entitled: 'The Casual Vacancy', at the Southbank Centre in London, Thursday, Sept. 27, 2012. The book, published by Little, Brown Book Group, is Rowling's ...

October 31, 2014 at 12:34PM | new - Google News

J.K. Rowling Publishes New Story On Pottermore Revealing Inspiration Behind ... - Huffington Post

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Fast food marketing for children disproportionately targets certain communities - Medical Xpress

Fast food marketing for children disproportionately targets certain communities - Medical Xpress | marketing - Google News | October 31, 2014 at 07:43AM

Medical Xpress

Fast food marketing for children disproportionately targets certain communities Medical Xpress (Medical Xpress)—A newly published research study examining only marketing directed at children on the interior and exterior of fast food restaurants has found that the majority of black, middle-income and rural communities are disproportionately ...

October 31, 2014 at 07:43AM | marketing - Google News

Fast food marketing for children disproportionately targets certain communities - Medical Xpress

marketing - Google News

Fast food marketing for children disproportionately targets certain communities - Arizona State University

Fast food marketing for children disproportionately targets certain communities - Arizona State University | marketing - Google News | October 30, 2014 at 03:55PM

Arizona State University

Fast food marketing for children disproportionately targets certain communities Arizona State University A newly published research study examining only marketing directed at children on the interior and exterior of fast food restaurants has found that black, as well as middle-income communities and rural areas, are disproportionately exposed to such ...

October 30, 2014 at 03:55PM | marketing - Google News

Fast food marketing for children disproportionately targets certain communities - Arizona State University

marketing - Google News

Being Switzerland in the marketing cloud world war - Diginomica

Being Switzerland in the marketing cloud world war - Diginomica | marketing - Google News | October 30, 2014 at 01:09PM

Diginomica

Being Switzerland in the marketing cloud world war Diginomica While Cloudwords recently became fully integrated with Oracle Marketing Cloud, the company does not ally itself exclusively with any one of the multiple marketing cloud contenders that have sprung up of late. Meinhardt is happy with the status quo, for ...

October 30, 2014 at 01:09PM | marketing - Google News

Being Switzerland in the marketing cloud world war - Diginomica

marketing - Google News

Power Tools Company Uses Marketing Analytics to Compete With Big Box Stores - CIO

Power Tools Company Uses Marketing Analytics to Compete With Big Box Stores - CIO | marketing - Google News | October 30, 2014 at 12:47PM

Power Tools Company Uses Marketing Analytics to Compete With Big Box Stores CIO If you're in the market for a chain saw or a leaf blower, you might consider a product from Stihl. But you won't find the company's products at Home Depot or Lowe's. Stihl operates an independent dealer-only retail distribution program that its leaders ...

October 30, 2014 at 12:47PM | marketing - Google News

Power Tools Company Uses Marketing Analytics to Compete With Big Box Stores - CIO

marketing - Google News

5 Ways To Use Humor In Your Marketing: From The Man Who Went From ... - Forbes

5 Ways To Use Humor In Your Marketing: From The Man Who Went From ... - Forbes | marketing - Google News | October 30, 2014 at 11:26AM

5 Ways To Use Humor In Your Marketing: From The Man Who Went From ... Forbes Anish says the biggest similarity between his old role as a consultant and his new one as a funnyman is the necessity of telling a good story. Jokes are jokes, but comedy goes much further. In marketing, you're an actor in a one-person show written by you.

October 30, 2014 at 11:26AM | marketing - Google News

5 Ways To Use Humor In Your Marketing: From The Man Who Went From ... - Forbes

marketing - Google News

The New Heroin Epidemic - The Atlantic

The New Heroin Epidemic - The Atlantic | new - Google News | October 30, 2014 at 09:00AM

The Atlantic

The New Heroin Epidemic The Atlantic Another patient filled his prescription with a new doctor, raising the possibility he was “doctor-shopping,” or getting multiple prescriptions from different physicians simultaneously. A woman who lives more than two hours away wasn't going to make it ...

October 30, 2014 at 09:00AM | new - Google News

The New Heroin Epidemic - The Atlantic

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Managing marketing: putting the puzzle together - KMWorld Magazine

Managing marketing: putting the puzzle together - KMWorld Magazine | marketing - Google News | October 30, 2014 at 10:48AM

Managing marketing: putting the puzzle together KMWorld Magazine Marketing has experienced a surge in both corporate influence and budgets. Gartner predicted that chief marketing officers (CMOs) will spend more on IT than chief information officers (CIOs) within just a few years. That marks a change, because ...

October 30, 2014 at 10:48AM | marketing - Google News

Managing marketing: putting the puzzle together - KMWorld Magazine

marketing - Google News

New Cancer Drug Benefits Half Of Patients In Trial, With Limitations - Forbes

New Cancer Drug Benefits Half Of Patients In Trial, With Limitations - Forbes | new - Google News | October 30, 2014 at 10:43AM

New Cancer Drug Benefits Half Of Patients In Trial, With Limitations Forbes A new cancer drug benefited 51% of stage III and IV melanoma patients during a phase II trial, achieving complete response (total cancer disappearance) in 26% during the treatment period. That was all in just 16 weeks of treatment, suggesting this drug ...

October 30, 2014 at 10:43AM | new - Google News

New Cancer Drug Benefits Half Of Patients In Trial, With Limitations - Forbes

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Finally, some good news in Liberia: WHO says rate of new cases appears to be ... - Washington Post

Finally, some good news in Liberia: WHO says rate of new cases appears to be ... - Washington Post | new - Google News | October 29, 2014 at 09:36PM

Finally, some good news in Liberia: WHO says rate of new cases appears to be ... Washington Post Aylward said the recent decline in new cases “is real” and is confirmed not only by the scores of empty beds in many clinics, but also by a decrease in laboratory confirmed cases and in burials. As recently as a week ago, local officials expressed ...

October 29, 2014 at 09:36PM | new - Google News

Finally, some good news in Liberia: WHO says rate of new cases appears to be ... - Washington Post

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New frog species discovered in New Jersey, New York - The Star-Ledger

New frog species discovered in New Jersey, New York - The Star-Ledger | new - Google News | October 29, 2014 at 03:08PM

The Star-Ledger

New frog species discovered in New Jersey, New York The Star-Ledger “Frogs have a very particular type of call that doesn't really vary within the species. If you're in Florida, California, New Jersey — if it's the same species, you'll hear that call,” Feinberg said. “Pretty much within 10 seconds of hearing the ...

October 29, 2014 at 03:08PM | new - Google News

New frog species discovered in New Jersey, New York - The Star-Ledger

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Don't let the new-look Knicks fool you - ESPN

Don't let the new-look Knicks fool you - ESPN | new - Google News | October 29, 2014 at 06:15PM

ESPN	Don't let the new-look Knicks fool you ESPN There's a new coach in town with five rings on his résumé. There's a $124 million star locked down for the next five years, a decent point guard, a young kid who can shoot with a pedigree you can believe in, and a level of structure unseen in these ...

October 29, 2014 at 06:15PM | new - Google News

Don't let the new-look Knicks fool you - ESPN

new - Google News

Leverage Data-Driven Marketing to Measure Business Impact - CMSWire

Leverage Data-Driven Marketing to Measure Business Impact - CMSWire | marketing - Google News | October 29, 2014 at 05:02PM

CMSWire

Leverage Data-Driven Marketing to Measure Business Impact CMSWire Heidi Bullock, vice president of demand generation at Marketo, outlined those yesterday in a CMSWire webinar, The Survivalist's Guide to Data-Driven Marketing. The session was sponsored by Marketo and you can watch it by clicking on the frame at the ...

October 29, 2014 at 05:02PM | marketing - Google News

Leverage Data-Driven Marketing to Measure Business Impact - CMSWire

marketing - Google News

Want a Successful Marketing Campaign? Create a Plan First - Business News Daily

Want a Successful Marketing Campaign? Create a Plan First - Business News Daily | marketing - Google News | October 29, 2014 at 10:23AM

Business News Daily

Want a Successful Marketing Campaign? Create a Plan First Business News Daily Creating a successful marketing strategy can be difficult — there are a lot of parts to consider in the process, and if you don't coordinate and plan everything just right, it could hurt your campaigns. In fact, there are several pain points that ...

October 29, 2014 at 10:23AM | marketing - Google News

Want a Successful Marketing Campaign? Create a Plan First - Business News Daily

marketing - Google News

Why Park Sterling's marketing chief compares her first campaign to peanut butter - Charlotte Business Journal (blog)

Why Park Sterling's marketing chief compares her first campaign to peanut butter - Charlotte Business Journal (blog) | marketing - Google News | October 29, 2014 at 11:39AM

Why Park Sterling's marketing chief compares her first campaign to peanut butter Charlotte Business Journal (blog) At a reception Tuesday for customers in Rock Hill (where Park Sterling recently acquired Provident Community Bank), Ross told me the bank has aggressively targeted Charlotte with its marketing dollars, comparing her strategy to spreading peanut butter ...

October 29, 2014 at 11:39AM | marketing - Google News

Why Park Sterling's marketing chief compares her first campaign to peanut butter - Charlotte Business Journal (blog)

marketing - Google News

The Definitive Guide To LinkedIn Groups For Marketing - Forbes

The Definitive Guide To LinkedIn Groups For Marketing - Forbes | marketing - Google News | October 29, 2014 at 01:13PM

The Definitive Guide To LinkedIn Groups For Marketing Forbes Creating a LinkedIn LNKD -2% profile is just scratching the surface of the B2B social networking platform's potential; LinkedIn has become an essential networking and marketing tool for business professionals. Whether you're a marketer or an ...

October 29, 2014 at 01:13PM | marketing - Google News

The Definitive Guide To LinkedIn Groups For Marketing - Forbes

marketing - Google News

3 Good Reasons To Outsource Your Marketing - Business 2 Community

3 Good Reasons To Outsource Your Marketing - Business 2 Community | marketing - Google News | October 29, 2014 at 11:55AM

3 Good Reasons To Outsource Your Marketing Business 2 Community Your business is an intricate engine with hundreds of moving parts. These parts need to keep running smoothly to expect any kind of business growth. For the sake of these moving parts, marketing tends to be thrown by the wayside. It's more important to ...

October 29, 2014 at 11:55AM | marketing - Google News

3 Good Reasons To Outsource Your Marketing - Business 2 Community

marketing - Google News

Ageist marketing's grandad dilemma - Financial Times

Ageist marketing's grandad dilemma - Financial Times | marketing - Google News | October 29, 2014 at 10:05AM

Ageist marketing's grandad dilemma Financial Times Dick Stroud, the founder of 20plus30, a consultancy specialising in marketing to older consumers, says the advertising sector has become increasingly ageist. According to a report by the UK's Institute of Practitioners in Advertising in 2013, the ...

October 29, 2014 at 10:05AM | marketing - Google News

Ageist marketing's grandad dilemma - Financial Times

marketing - Google News

6 Digital Marketing Pros Define Programmatic Advertising - CIO

6 Digital Marketing Pros Define Programmatic Advertising - CIO | marketing - Google News | October 29, 2014 at 10:20AM

CIO

6 Digital Marketing Pros Define Programmatic Advertising CIO Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing professionals for ...

October 29, 2014 at 10:20AM | marketing - Google News

6 Digital Marketing Pros Define Programmatic Advertising - CIO

marketing - Google News

A Signpost on the Road to Marketing Automation - CMSWire

A Signpost on the Road to Marketing Automation - CMSWire | marketing - Google News | October 29, 2014 at 08:14AM

A Signpost on the Road to Marketing Automation CMSWire So it shouldn't come as a terrible shock that a Software-as-a-Service startup is now offering a marketing automation system with basic cross-channel customer relationship tools for $200 a month, or $180 if you pay in advance. The company's target? Mom ...

October 29, 2014 at 08:14AM | marketing - Google News

A Signpost on the Road to Marketing Automation - CMSWire

marketing - Google News

Global Brands Are Using Fantasy Sports In Their Marketing Mix - Forbes

Global Brands Are Using Fantasy Sports In Their Marketing Mix - Forbes | marketing - Google News | October 28, 2014 at 02:00PM

Forbes

Global Brands Are Using Fantasy Sports In Their Marketing Mix Forbes As the popularity of fantasy sports continues to grow, some of the most prestigious global brands such as Unilever Unilever, Toyota, and Hilton have begun to use fantasy sports to help market their products. This fall, Unilever's Dove Men+Care launched ...

October 28, 2014 at 02:00PM | marketing - Google News

Global Brands Are Using Fantasy Sports In Their Marketing Mix - Forbes

marketing - Google News

Five uncomfortable truths about marketing - The Guardian

Five uncomfortable truths about marketing - The Guardian | marketing - Google News | October 28, 2014 at 12:37PM

The Guardian

Five uncomfortable truths about marketing The Guardian Are you sitting comfortably? If you're in the business of advertising, I certainly hope not, for these are uncomfortable times. So many deep-rooted ideas about brands and the people to whom they sell are under attack – and not just from a rival ...

October 28, 2014 at 12:37PM | marketing - Google News

Five uncomfortable truths about marketing - The Guardian

marketing - Google News

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's ... - Entrepreneur

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's ... - Entrepreneur | marketing - Google News | October 28, 2014 at 10:40AM

Entrepreneur

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's ... Entrepreneur The "last mile'' in marketing connects a customer to the seller through communication that occurs close to the point of purchase. It is local in nature, the final leg of a marketing campaign, and the most challenging. Last mile advertising has always ...

October 28, 2014 at 10:40AM | marketing - Google News

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's ... - Entrepreneur

marketing - Google News

Five Marketing Lessons for Brands in the Adult Beverage Category - Forbes

Five Marketing Lessons for Brands in the Adult Beverage Category - Forbes | marketing - Google News | October 28, 2014 at 10:22AM

Forbes

Five Marketing Lessons for Brands in the Adult Beverage Category Forbes Millennials are the youngest legal drinkers in the United States and are not shy about sharing their alcoholic preferences. Whether they are drinking trendy craft beers, boxed wines or scotch straight up, they are doing so in a way that no other ...

October 28, 2014 at 10:22AM | marketing - Google News

Five Marketing Lessons for Brands in the Adult Beverage Category - Forbes

marketing - Google News

Niche Marketing: 7 Ways to Get It Right - WordStream (blog)

Niche Marketing: 7 Ways to Get It Right - WordStream (blog) | marketing - Google News | October 28, 2014 at 09:42AM

WordStream (blog)

Niche Marketing: 7 Ways to Get It Right WordStream (blog) If you're a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it's all about how ...

October 28, 2014 at 09:42AM | marketing - Google News

Niche Marketing: 7 Ways to Get It Right - WordStream (blog)

marketing - Google News

A New Push to Get Low-Income Students Through College - New York Times

A New Push to Get Low-Income Students Through College - New York Times | new - Google News | October 28, 2014 at 06:57AM

New York Times

A New Push to Get Low-Income Students Through College New York Times On Tuesday, a handful of institutions will announce an ambitious new effort on this front. Led by Bloomberg Philanthropies, the coalition is setting a specific goal for which it can be held accountable. Today, only about one in three top-performing ...

October 28, 2014 at 06:57AM | new - Google News

A New Push to Get Low-Income Students Through College - New York Times

new - Google News