How The GM Marketing Machine Failed Mary Barra - Forbes

How The GM Marketing Machine Failed Mary Barra - Forbes | marketing - Google News | October 22, 2014 at 06:10PM

Forbes

How The GM Marketing Machine Failed Mary Barra Forbes This article is by Mark Stevens, CEO of MSCO and author of “Your Marketing Sucks.” For journalists, it's the story that keeps on giving. For GM, it's the scandal that just won't go away. The vehicle safety warning cover-up keeps reappearing on the ...

October 22, 2014 at 06:10PM | marketing - Google News

How The GM Marketing Machine Failed Mary Barra - Forbes

marketing - Google News