Managing marketing: putting the puzzle together - KMWorld Magazine

Managing marketing: putting the puzzle together - KMWorld Magazine | marketing - Google News | October 30, 2014 at 10:48AM

Managing marketing: putting the puzzle together KMWorld Magazine Marketing has experienced a surge in both corporate influence and budgets. Gartner predicted that chief marketing officers (CMOs) will spend more on IT than chief information officers (CIOs) within just a few years. That marks a change, because ...

October 30, 2014 at 10:48AM | marketing - Google News

Managing marketing: putting the puzzle together - KMWorld Magazine

marketing - Google News