Ageist marketing's grandad dilemma - Financial Times

Ageist marketing's grandad dilemma - Financial Times | marketing - Google News | October 29, 2014 at 10:05AM

Ageist marketing's grandad dilemma Financial Times Dick Stroud, the founder of 20plus30, a consultancy specialising in marketing to older consumers, says the advertising sector has become increasingly ageist. According to a report by the UK's Institute of Practitioners in Advertising in 2013, the ...

October 29, 2014 at 10:05AM | marketing - Google News

Ageist marketing's grandad dilemma - Financial Times

marketing - Google News