Forbes |
Is Digital The End Of Humans In Marketing? - Forbes
Forbes I had the honor of writing the forward to "The Digital Helix" by Michael Gale and Chris Aarons coming out in October on how to successfully manage digital ... |
TechCrunch |
Former Facebook brand marketing head is new Oculus CMO ...
TechCrunch A long-time Facebook brand marketing exec has been tapped to lead marketing efforts at Oculus. Rebecca Van Dyck will be joining the virtual reality team as.. Rebecca Van Dyck Is Oculus' New Head Of Marketing - UploadVR |
TechCrunch |
Former Facebook brand marketing head is new Oculus CMO ...
TechCrunch A long-time Facebook brand marketing exec has been tapped to lead marketing efforts at Oculus. Rebecca Van Dyck will be joining the virtual reality team as.. Rebecca Van Dyck Is Oculus' New Head Of Marketing - UploadVR |
Knowledge@Wharton |
A New Marketing Royalty on the Rise: Digital Influencers
Knowledge@Wharton As online platforms become cluttered with ads, marketers are challenged to find new ways to connect with their customers. One rising trend they should pay attention to is “influencer marketing,” or using the power of popular people to reach your target ... AI can now predict and guarantee the results of influencer marketing programs Why content creators are becoming the cornerstone of performance marketing |
NewCo Shift |
Overcoming the Hurdles of Big Data in Marketing
NewCo Shift The marketing communications industry has always worked with a high level of data. But over the last decade, it's been transformed by a new degree of granularity — the number of data streams available, new insights, and the ability to take action on ... |
Fstoppers |
A Photographer's Guide To Content Marketing
Fstoppers For those just diving into the business part of photography, simply put, content marketing is the act of creating and sharing unique and valuable content that is relevant to your profession and publishing that content on a regular basis for the benefit ... |
Investor alleges Zillow lied about co-marketing program
Inman.com A Zillow Group shareholder has filed a lawsuit alleging the company and its two top executives defrauded investors by misrepresenting its co-marketing program's compliance with an anti-kickback law, thereby artificially inflating the real estate giant ... |
TechCrunch |
Former Facebook brand marketing head is new Oculus CMO
TechCrunch A long-time Facebook brand marketing exec has been tapped to lead marketing efforts at Oculus. Rebecca Van Dyck will be joining the virtual reality team as CMO. Van Dyck. The hire, first noted on Twitter by reporter Alex Heath, was confirmed by an ... |
Forbes |
11 Marketing Books Every CMO Should Read
Forbes It's safe to say that marketing isn't the same industry it was even five years ago. If you're a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. Although we ... |
TechRepublic |
How one marketing company used a cloud solution to address project-related security risks
TechRepublic AdRoll, a marketing platform solution provider with approximately 500 employees across six locations, works with 350 off-site contractors and has encountered some of these security issues, causing concern around project execution. To overcome these ... |
Wall Street Journal (subscription) |
Arizona Accuses Insys of Fraudulently Marketing Fentanyl Painkiller
Wall Street Journal (subscription) Insys Therapeutics Inc.'s legal woes worsened Thursday when the state of Arizona filed a lawsuit claiming the company improperly marketed a powerful opioid painkiller. Arizona's attorney general, Mark Brnovich, alleged in a suit filed early Thursday ... Arizona accuses Insys of fraudulent opioid marketing scheme |
Mashable |
Learn to grow your business by mastering these digital marketing secrets
Mashable These ten Digital Marketing Management courses will teach you the secrets of digital marketing so you can learn proven strategies, avoid costly mistakes, and become a top performer in your company. From copywriting to social media to email marketing to ... |
TechCrunch |
Former Facebook brand marketing head is new Oculus CMO
TechCrunch A long-time Facebook brand marketing exec has been tapped to lead marketing efforts at Oculus. Rebecca Van Dyck will be joining the virtual reality team as CMO. Van Dyck. The hire, first noted on Twitter by reporter Alex Heath, was confirmed by an ... |
Entrepreneur |
Don't Let These 2 Myths Block Your Email Marketing Success
Entrepreneur For entrepreneurs who use email marketing, getting your messages into the inbox is critical. But some common misconceptions about email marketing reveal that the real challenge isn't about getting in the inbox at all. The secret -- if you want to call ... |
TheWrap |
YouTube Taps Ad-Agency Vet Tom Blessington to Lead Brand Strategy, Integrated Marketing
Variety YouTube has hired Tom Blessington, previously managing director of Wieden + Kennedy Portland, in the newly created role of VP of brand, media and experiences. Blessington will report to YouTube chief marketing officer Danielle Tiedt and is tasked with ... YouTube Hires Tom Blessington to Lead Brand Strategy and Integrated Marketing |
The Herald |
Extending digital marketing into the boardroom
The Herald Boards can play a valuable role in helping management to identify and initiate beneficial marketing strategy that could have been difficult for managers to envision on their own, given their focus on day-to-day concerns. This is in line with Principle ... |
The Legal Intelligencer |
Marketing (and Life) Lessons From #Eclipse2017
The Legal Intelligencer No, you haven't inadvertently opened up a travel blog instead of a legal marketing column. And no, I don't have eclipse brain from the experience of watching the moon blot out the sun a few weeks ago. I had a lot of time to think about our eclipse ... |
Forbes |
From Women To Women: Marketing For Greater Inclusion And Equality
Forbes I write about small businesses doing innovative PR Opinions expressed by Forbes Contributors are their own. Tweet This. The gender pay gap is all too real, and women are less likely to receive VC funding than men. women in technology are here to stay, ... |
Entrepreneur |
This Former Marketing Director Quit Her Job After 7 Weeks of Posting Amazing Animations on Instagram
Entrepreneur Rachel Ryle was working a day job as a marketing director for a toy company four years ago when she decided to bring her hobby of illustration to life. She'd always loved to draw, though she'd never considered herself an artist. But when Instagram ... |
Technical.ly |
Enradius acquires Frederick-based digital marketing firm
Technical.ly Enradius, an agency that specializes in geo-targeted advertising and marketing, said it acquired Frederick-based Changeup Marketing this week. Terms were not disclosed. The deal adds 10-month-old Changeup Marketing's client base for Mt. Vernon–based ... |
Forbes |
Healthcare Marketing: Impacting Lives And Building Engagement
Forbes Unlike many marketing disciplines, professional healthcare marketers have a unique opportunity that extends beyond traditional marketing strategies and tactics. Healthcare marketing communications campaigns may very well change – or even save – a life. |
Entrepreneur |
4 Important Marketing Insights Gleaned From Sprint's New Campaign
Entrepreneur In fact, Sprint formed a new marketing team, called Candybar, filled with the top industry experts on Gen Z and millennials. By leveraging this group of superstar marketers they have been able to develop a series of marketing initiatives to develop ... |
AdAge.com |
USAA Names New Marketing Chief as CMO Retires
AdAge.com Insurance and financial company USAA, which serves American military members, veterans and their families, has named Wes Laird to chief marketing officer, succeeding Roger Adams, who is preparing to retire at the end of the year. Adams, who took on the ... |
Conway Daily Sun |
Second time's the charm in marketing post
Conway Daily Sun The Conway School District is no longer in the market for a marketing teacher after the Conway School Board reversed its July 10 decision not to hire Greg Allain. Monday, they voted 7-0 to offer Allain the half-time post for the 2017-18 school year at ... |
Marketing Week |
What's the ROI of influencer marketing?
Marketing Week Influencer marketing is fast becoming brands' go-to option for speaking to consumers in an authentic way at scale. It is seen by many as the perfect way to boost reach and relevance, but in the highly measurable world of digital, it often fails to ... |
Entrepreneur |
Don't Let These 2 Myths Block Your Email Marketing Success
Entrepreneur For entrepreneurs who use email marketing, getting your messages into the inbox is critical. But some common misconceptions about email marketing reveal that the real challenge isn't about getting in the inbox at all. The secret -- if you want to call ... |
