The Future of Marketing Mix Optimization Is Here - Forbes

The Future of Marketing Mix Optimization Is Here - Forbes | marketing - Google News | February 28, 2018 at 11:08AM

Forbes

The Future of Marketing Mix Optimization Is Here Forbes Companies spent more than $1 trillion globally on marketing in 2017, by one estimate. This puts CMOs squarely in the crosshairs of CEOs, CFOs and corporate boards, who want to know where all this money is going and what they're getting in return ...

February 28, 2018 at 11:08AM | marketing - Google News
The Future of Marketing Mix Optimization Is Here - Forbes
marketing - Google News