CISO/Security Vendor Relationships: Is Traditional InfoSec Marketing Even Necessary? - Forbes

CISO/Security Vendor Relationships: Is Traditional InfoSec Marketing Even Necessary? - Forbes | marketing - Google News | February 27, 2018 at 01:47PM

Forbes

CISO/Security Vendor Relationships: Is Traditional InfoSec Marketing Even Necessary? Forbes If that's the case, why don't all vendors just double-down on relationship marketing efforts? “Relationship marketing is critical, important, and frankly, the right way to do business,” admitted Michael Parker, VP of marketing, Armis. “However ...

February 27, 2018 at 01:47PM | marketing - Google News
CISO/Security Vendor Relationships: Is Traditional InfoSec Marketing Even Necessary? - Forbes
marketing - Google News