segunda-feira, 30 de outubro de 2017

The 2010 marketing technology proto-landscape did consolidate by 61% - Customer Think

The 2010 marketing technology proto-landscape did consolidate by 61% - Customer Think | marketing - Google News | October 31, 2017 at 12:53AM

Customer Think

The 2010 marketing technology proto-landscape did consolidate by 61%
Customer Think
Just based on the gross number of companies in the field, that would seem to debunk the notion that the marketing technology industry has “consolidated.” I find some wry amusement in showing this progression and labeling it as A Brief History of ...

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October 31, 2017 at 12:53AM | marketing - Google News
The 2010 marketing technology proto-landscape did consolidate by 61% - Customer Think
marketing - Google News

Cardlytics filed for marketing analytics IPO | TechCrunch - TechCrunch

Cardlytics filed for marketing analytics IPO | TechCrunch - TechCrunch | marketing - Google News | October 30, 2017 at 04:45AM

TechCrunch

Cardlytics filed for marketing analytics IPO | TechCrunch
TechCrunch
Cardlytics has been on file for IPO, multiple sources tell TechCrunch. The Atlanta-based marketing analytics business filed its confidential S-1 last year and..

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October 30, 2017 at 04:45AM | marketing - Google News
Cardlytics filed for marketing analytics IPO | TechCrunch - TechCrunch
marketing - Google News

Social Media Marketing Manager - Charlotte Agenda

Social Media Marketing Manager - Charlotte Agenda | marketing - Google News | October 30, 2017 at 09:52PM

Charlotte Agenda

Social Media Marketing Manager
Charlotte Agenda
CPI Security is one of the most successful residential and business security companies in the Southeast and employs over 650 people in multiple locations. Currently ranked in the top 15th in the nation, the Company's continued growth is due, in part ...


October 30, 2017 at 09:52PM | marketing - Google News
Social Media Marketing Manager - Charlotte Agenda
marketing - Google News

The painful side of positive health care marketing - News Chief

The painful side of positive health care marketing - News Chief | marketing - Google News | October 30, 2017 at 05:40PM

News Chief

The painful side of positive health care marketing
News Chief
As Wallace's cancer has progressed over the past seven years, she has become more critical of what she sees as excessive positivity in health care marketing. It's everywhere: TV ads, radio commercials, billboards. The advertisements feature happy ...

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October 30, 2017 at 05:40PM | marketing - Google News
The painful side of positive health care marketing - News Chief
marketing - Google News

AI Is Changing Marketing As We Know It, And That's a Good Thing - Forbes

AI Is Changing Marketing As We Know It, And That's a Good Thing - Forbes | marketing - Google News | October 30, 2017 at 08:05PM

Forbes

AI Is Changing Marketing As We Know It, And That's a Good Thing
Forbes
Artificial intelligence (AI) seems to be the current business hot topic, including in marketing. It seems nearly impossible for any kind of marketing/advertising industry event or conference to not have at least one (or likely more!) session or panel ...


October 30, 2017 at 08:05PM | marketing - Google News
AI Is Changing Marketing As We Know It, And That's a Good Thing - Forbes
marketing - Google News

Chief Consumer Officer Of Humana Shares Insight On Shift From B2B To B2C Marketing - Forbes

Chief Consumer Officer Of Humana Shares Insight On Shift From B2B To B2C Marketing - Forbes | marketing - Google News | October 28, 2017 at 11:58PM

Forbes

Chief Consumer Officer Of Humana Shares Insight On Shift From B2B To B2C Marketing
Forbes
In a recent discussion with Jody Bilney, Chief Consumer Officer Humana, about the changes occurring in healthcare marketing, I was fascinated to learn about her background. She has moved across industries and held a number of different C-level ...


October 28, 2017 at 11:58PM | marketing - Google News
Chief Consumer Officer Of Humana Shares Insight On Shift From B2B To B2C Marketing - Forbes
marketing - Google News

9 reasons why search marketers have been at the cutting edge of marketing technology - Search Engine Land

9 reasons why search marketers have been at the cutting edge of marketing technology - Search Engine Land | marketing - Google News | October 30, 2017 at 06:10PM

Search Engine Land

9 reasons why search marketers have been at the cutting edge of marketing technology
Search Engine Land
As marketing functions increasingly rely on technology, Scott Brinker, aka “Chief MarTech,” laid out nine reason he believes search marketers are poised for leadership as marketing becomes increasingly technology-dependent in a keynote presentation at ...


October 30, 2017 at 06:10PM | marketing - Google News
9 reasons why search marketers have been at the cutting edge of marketing technology - Search Engine Land
marketing - Google News