2018 Marketing Predictions From The C-Suite
Forbes Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters, and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media ... |
Marketing Analytics: Three Common Data Pitfalls
Forbes In my last post, I talked about how marketing as a function is becoming more data-driven (even though PR specifically still has a ways to go). Although marketing departments are rapidly evolving, we're all still learning best practices surrounding when ... |
From Marketing To Finance: Five Steps To Make The Jump
Forbes The financial challenges morph daily, and the industry is ever-evolving; I've quickly realized that yesterday's strategies won't win tomorrow's business. The marketing world often lends itself to creativity, where finance is usually viewed as more ... |
Entrepreneur |
Video Is a Massively Powerful Marketing Tool. Here's How to Optimize It.
Entrepreneur In this video, Entrepreneur Network partner Ben Angel explains why video content is one of the most powerful tools you can use to boost sales. For example, he cites that viewers are 64 to 85 percent more likely to buy after watching a video and ... |
Forbes |
What Is Account-Based Marketing?
Forbes Account-based marketing is an exciting step forward for marketing as an industry and, by including advertising and sales, it is changing the way outbound works. You can't define ABM without also defining account-based advertising (ABA) and account ... |
Inside Intel Corp.'s Big Marketing Change
Motley Fool During Intel's (NASDAQ:INTC) most recent earnings call, company CFO Robert Swan explained that the company made a change to its Intel Inside co-marketing program that led to some changes in how the company reports its business results to investors. |
Forbes |
How Wineries Can Use Tastings As A Secret Weapon For Marketing
Forbes Ok wineries is a new one for me — a new industry but hey marketing is still marketing, right? Actually that is not entirely true, the former not the latter that is as back in 2015 I did a piece on Michael Houlihan and Bonnie Harvey, the founders of ... |
