Marketing a better brand for Brentwood
Contra Costa Times BRENTWOOD -- Although Brentwood is locally famous for its produce, schools, parks and other amenities, local leaders are hoping to use the city's various treasures to promote tourism through a new marketing campaign. The upcoming Explore Brentwood ... |
Jalopnik |
Ford's 'EcoBoost' Is Just A Really Good Marketing Scheme
Jalopnik It is very important to me that I, Doug DeMuro, get to the bottom of every issue, and also sometimes to the top, especially if that issue is a scary-looking spider on my ceiling. This is why I've decided to devote today's column to uncovering the giant ... |
SocialTimes |
Report: Why Life Event Marketing Is More Effective Than Demographic Targeting
SocialTimes Demographics have been one of the defining tools marketers use to serve the right content to the right audiences. However, we've seen that broad demographic data can lead to inaccurate targeting and wasted resources. A report from Networked Insights ... |
Billboard |
Former Label Exec Livia Tortella's New (to the Public) Marketing Firm Says It ...
Billboard Some marketing companies typically focus on social media, communications or traditional marketing like event activation. Black Box provides "high-level strategy," says Tortella, who quietly operated the company since early 2014 before coming out to the ... |
VentureBeat |
VC Byron Deeter: Sales tech more interesting than marketing or ad tech
VentureBeat When it comes to the vast sector of companies focused on buying and keeping customers, sales tech is the most interesting these days for an investor — followed by marketing and, least of all, ad tech. That's the word from Byron Deeter, a partner at VC ... |
Forbes |
The Top 7 Online Marketing Trends That Will Dominate 2016
Forbes The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get ... Addressable Marketing Changed Yesterday Google To Let Advertisers Upload And Target Email Lists In AdWords With ... |
Huffington Post |
8 Top Online Influencers in Digital Marketing
Huffington Post In the last several years, the world of digital marketing has exploded and become one of the most influential tools for companies of all types and sizes to grow their brand. However, as this industry has grown, a number of big names have emerged from ... |
