Social marketing in China
The Nation In my last column, I discussed the need for business to understand, educate and connect with Chinese consumers. Social marketing is a key part of this, and Thai firms need to get to grips with indigenous social networks and messaging platforms in order ... |
Forbes |
Cause Marketing 101: How A Massachusetts Coffee Company Educates Consumers To Help Save The Birds
Forbes The company's marketing director chatted with the birders about the merits of the label and sent them each home with a small sample bag of their coffee, which is also certified as organic and Fair Trade. It may sound like a painstaking way to build a ... |
Vanguard |
Experiential marketing is taking technological twist – EXP boss
Vanguard Everyday consumers routinely encounter marketing efforts that promote an endless variety of brands and products. Unsurprisingly, consumers are weary, guarded, and circumventing any attempt by marketers to gain their attention. Experiential marketing ... |
TechCrunch |
Marketing Tech's Bumpy Road: Consolidation, Growth And A New Frontier
TechCrunch Marketing technology has become big business over the last five years, securing $134 billion in venture funding and spawning more than 2,000 new companies. New channels, new data streams and new workflow have emerged to disrupt important aspects ... |
11 Marketing Channels to Promote Your Mobile App
Business 2 Community One of the crucial components of any mobile app strategy is to put together a comprehensive and sound marketing plan that taps into the many avenues for building awareness, driving downloads and encouraging sharing. This begs the question: where ... |
ZDNet |
Creating the marketing technology experience
ZDNet Customer engagement is a hot topic these days because engagement and interaction are the foundation of relationships and long-term partnership with customers. Marketing technology is a critical part of this equation. To explore this topic, I invited ... |
WSLS |
WSLS 10's Sales and Marketing teams win ADDY awards
WSLS WSLS 10's Marketing Department also won a silver ADDY award for a promotional piece on VE Day produced by Marketing Director Heath Oldham, Brad Suiter and Aaron McDowell. The WSLS 10 team is proud of its fellow employee's accomplishments. |
