Are CMOs wasting money on faulty marketing analytics? - VentureBeat

Are CMOs wasting money on faulty marketing analytics? - VentureBeat | marketing - Google News | March 18, 2015 at 12:01AM

VentureBeat

Are CMOs wasting money on faulty marketing analytics? VentureBeat Chief marketers today know merely dipping a toe into the data technology pool is no longer sufficient. But in a digital era where it's clear analytics are key, why are so few marketers taking the plunge? Research shows that at least they're trying ...

March 18, 2015 at 12:01AM | marketing - Google News

Are CMOs wasting money on faulty marketing analytics? - VentureBeat

marketing - Google News