Neustar's Plan To Fuel Data-driven Consumer Marketing - Forbes

Neustar's Plan To Fuel Data-driven Consumer Marketing - Forbes | marketing - Google News | March 19, 2015 at 07:00AM

Neustar's Plan To Fuel Data-driven Consumer Marketing Forbes I dislike the term “big data”. It's impersonal and misses the point of modern marketing which is to create more personalized experiences for customers at every touch point regardless of device. However, no matter whether you call it big or small, data ...

March 19, 2015 at 07:00AM | marketing - Google News

Neustar's Plan To Fuel Data-driven Consumer Marketing - Forbes

marketing - Google News