Omnichannel scorecards: Beckon launches a scoreboard for performance ... - VentureBeat

Omnichannel scorecards: Beckon launches a scoreboard for performance ... - VentureBeat | marketing - Google News | March 19, 2015 at 12:08PM

VentureBeat

Omnichannel scorecards: Beckon launches a scoreboard for performance ... VentureBeat Coca-Cola, Microsoft, Yahoo, and the Gap are already using them. But today, Beckon is launching its new omnichannel scorecards to the wider world, giving marketers a simple way to connect everything they're doing and — yes — know the marketing score.

March 19, 2015 at 12:08PM | marketing - Google News

Omnichannel scorecards: Beckon launches a scoreboard for performance ... - VentureBeat

marketing - Google News