PepsiCo reveals its toughest content marketing lessons - The Drum | marketing - Google News | March 09, 2015 at 08:19AM
March 09, 2015 at 08:19AM | marketing - Google News
PepsiCo reveals its toughest content marketing lessons - The Drum
marketing - Google News
The Drum | PepsiCo reveals its toughest content marketing lessons The Drum PepsiCo is in the throes of a global push to measure the effectiveness of its content marketing. For the plan to succeed, the company's head of marketing Sebastian Micozzi reveals the five lessons it has to learn. Content marketing has gone mainstream ... |
March 09, 2015 at 08:19AM | marketing - Google News
PepsiCo reveals its toughest content marketing lessons - The Drum
marketing - Google News
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