Should journalism worry about content marketing? - Columbia Journalism Review

Should journalism worry about content marketing? - Columbia Journalism Review | marketing - Google News | March 02, 2015 at 01:42PM

Columbia Journalism Review

Should journalism worry about content marketing? Columbia Journalism Review The Daily Growl is the morning ritual of Nestlé Purina PetCare's content marketing team. Neither the Daily Growl nor its counterpart, the Weekly Meow, are really news meetings. But the Purina operation is, in some ways, closer to a newsroom than ...

March 02, 2015 at 01:42PM | marketing - Google News

Should journalism worry about content marketing? - Columbia Journalism Review

marketing - Google News