Can cheap wine taste great? Brain imaging and marketing placebo effects - Science Daily

Can cheap wine taste great? Brain imaging and marketing placebo effects - Science Daily | marketing - Google News | April 29, 2015 at 12:10PM

Can cheap wine taste great? Brain imaging and marketing placebo effects Science Daily "Understanding the underlying mechanisms of this placebo effect provides marketers with powerful tools. Marketing actions can change the very biological processes underlying a purchasing decision, making the effect very powerful indeed," the authors ... and more »

April 29, 2015 at 12:10PM | marketing - Google News
Can cheap wine taste great? Brain imaging and marketing placebo effects - Science Daily
marketing - Google News