How A Swedish Rainwear Brand Turned Melancholy Into A Marketing ... - Co.Create

How A Swedish Rainwear Brand Turned Melancholy Into A Marketing ... - Co.Create | marketing - Google News | April 30, 2015 at 07:22AM

How A Swedish Rainwear Brand Turned Melancholy Into A Marketing ... Co.Create Stutterheim marketing director and cofounder Johan Loman talks about embracing the connection between melancholy and creativity, how the company uses a picture language," product expansion plans, and the real value of Kanye West wearing the jackets.

April 30, 2015 at 07:22AM | marketing - Google News
How A Swedish Rainwear Brand Turned Melancholy Into A Marketing ... - Co.Create
marketing - Google News